Bir Formula 1 arabasını kaç kişi kullanır? Ya konu bir yelkenli tekneyle okyanuslarda yol almak olduğunda kaç kişi? Peki, Mars’a bir roket kaç kişiyle atılır? Tahmin edeceğiniz üzere burada soru “kaç kişi” değil “kim”le bu işleri yapacağınızdır.
“Developing a washing machine solution for China” was my first and biggest assignment as a freshman innovation manager. I had a team of 15 people from across the company and we were highly confident of our plan’s success which was simply focusing on customer insights, which was the buzz of the time. An insight, as we were all taught, is a unique yet “hidden” need that when resolved the customer would reward the company by acquiring the solution. However, we realized that an insight was a need statement that you can act upon which should have a social or cultural root and that could only be captured after a certain time of interaction and sharing with a positive mood without judgement.
New things have always attracted me since my childhood. Not much from writing, but I really enjoyed observing interesting things. I was reading really less – frightened of having my eyes go bad like my sister – but had never forgotten Jules Verne’s “90 Days Around the World” and “I, Robot” by Isaac Asimov. I used to curiously disassemble anything around that sounded different and “new” to me. I dreamt a lot especially about space. Whenever somebody asked me what I had been aiming to be in the future, I used to cheerfully reply as “An astronaut!”. I was dying to be like Apollo and Starbuck wandering around the stars with their super space vehicles. “Start the turbos!” was my motto at the time.